Alterna

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The 411 On At-Home Straightening Treatments

December 15th, 2010

You’ve gotten the 411 on Professional Hair Straightening Treatments.  For many women that’s the way to go.  Hey – you’re a busy lady, you want what you want when it comes to your hair, and all that study and research on better hair care is best left to people who get paid for it.

But for many women, enslavement to expensive salon regimens is not something they want in their life.  You are tired of always paying to have your hair look good, and you are ready to take back your hair.  Perhaps you are one of the many women who have abused your hair with store-bought relaxer kits, and you know good and well that your hair is brittle and unhealthy as a result.  Does your hair pass the strand test?  Pull a strand and stretch it.  If it quickly snaps, the answer is NO.

No matter what your hair type, there are three keys to healthy straight hair that is shiny and has body and movement.  They are:

  • Moisture, conditioning, and a smooth hair cuticle
  • A skillful blowout with an ionic hair dryer
  • Sealing the cuticle tightly

Many women could achieve the straight hair they want with a minimum of products but don’t know it, because they are neglecting to address one or more of these key elements.  Many women layer one bad hair habit on top of another and ruin their hair because they don’t understand their hair (or their products) and are guessing instead of educating themselves on proper care.  Lets try to break the cycle of bad DIY relaxers, frying with heat, and hair that may be straight, but – let’s be honest – doesn’t really look good AT ALL.

#1 – Moisture, Conditioning, and a Smooth Hair Cuticle

If you were running a race, would you run BEHIND the finish line and then try to catch up later?  Many women’s approach to hair care is just that senseless.  Somewhere we were taught that lather=clean.  We scrub and scrub our hair until we get that lather!  Well… now we can’t comb it so we need two or three applications of conditioner and a jar of hair grease.  Lo and behold, the grease makes our hair greasy and limp.  We are convinced that we need a touch-up on our relaxer.  It never occurs to many of us that if a product leaves our hair tangled and breaking off, then it is NOT GOOD for our hair.

Break the shampoo habit.  All that shampooing roughs up the hair cuticle and raises it, thus making it much harder to straighten.  Occasional clarifying is fine to get rid of build up, but you can be gentle and your hair will be healthier.  Look for a sulfate-free cleanser that will not strip your hair of the natural oils it needs.

Moroccanoil Moisture Repair Shampoo

#2 – A Skillful Blowout With an Ionic Hair Dryer

It’s been discussed at length and in detail on this blog, but in case you missed it…

The Great Straight – It’s All About the Blow Out

The Great Straight – It’s All About the Blow Out (Part 2)

#3 – Sealing the Cuticle Tightly

This is why keratin hair products are all the rage.  Coarse and curly hair tends to be very porous, and that is THE major difference from straighter hair types.  Keratin hair products really fill in those holes!  Silicone based products are also a major help, even though many people don’t like the buildup that they can create – moderate use is key.  Silicone based products provide a protective coating that repels  humidity and keeps the cuticle from swelling.  After all that work getting the cuticle smooth, the last thing you want is swelling!

This step is crucial to the longevity of your style.  It keeps you from running back to your flat iron and abusing this wonderful tool.  Ceramic flat irons actually help with this, because they are ionic and help to neutralize the hair.

FHI Heat Platform Series Flat Iron 1″ & FHI Heat Carbon Based Comb

There is no magic bullet product for effortless self-styled hair that looks like you just stepped out of the salon.  If you slap some expensive product on dry, brittle hair that is not well conditioned, and follow this with faulty styling, don’t expect a miracle.  However!

Some products will really help you achieve optimum style.  Straightening balms can be a great help for hair that is less coarse.  One product that’s gotten great reviews is Liquid Keratin.  This breakthrough product is an answer to those expensive salon keratin treatments.  They recently came out with Liquid Keratin Bold for Dark Hair, but many women with African American hair have used the original formula with great results.

Liquid Keratin 30 Day Straight and Smooth

Keratin Complex by Coppola Intense Rx is another great product.  The Coppola salon treatment is a very popular version of the Brazilian Keratin Treatment, and this product is meant for at-home use to extend the life of that treatment.  It is deep penetrating and infuses Keratin into the hair.  It is 25% pure keratin and only contains a couple of very lightweight silicones.  Many women use it as a DIY substitute for what you would get at the salon.

You can also try silicone-based serums.  Two serums that work really well are Moroccanoil and Alterna Caviar Polishing Serum.

Moroccanoil

Alterna Caviar Polishing Serum

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Blip.tv University – Short & Sassy Hair Styling

December 13th, 2010

Short hair and pixie cuts are a bold statement. Where many women feel naked and self-conscious without a full mane, there’s just something sexy and fearless about a woman who takes it all off… so to speak. Some of the most fashion forward celebs embrace this look, like Victoria Beckham and the always-edgy, trendsetting Rihanna.

A precise, professional cut on the right face has a jaw-dropping effect. It’s a look that really shows off prominent cheekbones and a sculpted bone structure.

Many women favor short hair for the fact that it is low maintenance and relatively fuss free compared to longer tresses. Sometimes it’s just a nice change of pace. Whatever your reason, it can always grow back if it doesn’t suit you.

Audrey Hepburn sported the look, and so has Halle Berry. The face-framing classic style never really goes out, but it has gotten an update thanks to new products. It gets a whole new edge when you take a dab of styling paste and spike it out. Check out this demontstration by Nicole!

If you have the right hair type and the right face to pull this off… go for it! Don’t forget your styling mud.

Alterna Hemp Seed Styling Mud

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Tea Tree for Two? Share this Hair Secret!

December 10th, 2010

You’ve seen it in lotions, shampoos and even in cosmetics. It’s fragrant, it’s therapeutic, it TINGLES, and it just may be your secret to silky, swishy hair!

Extracted from the leaves of the robust Australian melaleuca tree, tea tree oil is an ingredient the cosmetic and personal care industry is finding plenty of uses for because of its miraculous restorative and antiseptic properties.

Look for hair products with tea tree oil if you:

  • have dandruff or are frequently outside, exposing your scalp to the sunshine. Tea tree oil keeps in check the growth of bacteria that thrives on flaky or oily scalps.
  •  have an itchy scalp. Tea tree oil is an organic solvent that soothes and cleans your scalp, all while working at the root of the problem to naturally target microbes with its antiseptic properties.
  • want shinier, fuller hair growth. Tea tree oil helps to gently unclog blocked hair follicles of all grease and pollution you’ve collected throughout the day. This not only promotes healthier hair growth, but greater hair density!
  • want more moisture in your hair, or if you have frizzy hair. Tea tree oil naturally helps your hair to retain hydration, all while conditioning and smoothing texture.

Not convinced? Check out this video on the benefits of tea tree oil for hair, and then get some great recommendations for hair products with the marvelous ingredient ON SALE, after the jump! You’re welcome!

Shampoos

Rusk Sensories Purify Shampoo
This gentle cleanser is aptly named, because the generous amount of tea tree oil in it gives you the cleansing tingle you’d want from a shampoo that is clearing away build-up in your hair follicles. You scalp can kiss irritation and environmental pollutants goodbye, and welcome new luster and vitality. Save 20% right now >>!

Alterna LIFE Scalp Therapy Shampoo
The tea tree oil enzymes that have been carefully incorporated into this brilliant shampoo will help cleanse and refresh the scalp while balancing sebum levels and encouraging circulation. We love it; it’s refreshment you can feel! Check it out, on sale >>

Toners and Conditioners

Enfanti Antiruff Dandruff Toner
It’s the miracle tonic your scalp has been craving, with its patented and healthful blend of tea tree oil, bee pollen, neem oil and gingko extract! The natural ingredients are ph balanced to cleanse your scalp of irritants, significantly improve circulation and promote fuller hair growth. Massage 2 splashes it into your hair and scalp after your regular shampoo regimen and voila! Your hair will thank you. Plus, it’s on sale for 20% off >>

Lanza Mint Revitalizer
It’s a double whammy of cool tingle! We love this after-shampoo treatment because the combination of tea tree oil and natural peppermint deliver the cooling, soothing refreshment your scalp deserves, all while strengthening and adding sheen to each strand of hair, from root to tip. You know you want it… on sale for less than $35 for 33 oz! >>

Paul Mitchell Tea Tree Special Conditioner
Recharge, revitalize and energize! We love this conditioner because not only does it detangle and soften hair, but thanks to tea tree oil and its blend of other botanicals, it delivers maximum invigoration. This is how we love to start our mornings – fresh, rejuvenated, and with silky hair that turns heads! Save 12% too>>

The 411 on Professional Hair Straightening Treatments

December 7th, 2010

Once upon a time we had relaxers. They were for Black women, as most non-ethnic hair types could not withstand the harsh chemical treatment. Well… as it turns out, most Black hair cannot withstand the treatment either. Over time, and with abuse, the relaxers have caused scalp burns, hair loss, and more for many women. But, Black women were not the only ones who wanted the straight hair that genetics had not given them. Coarse, curly, and otherwise non-straight hair affects all ethnicities. A new solution was necessary.

Enter Japanese Thermal Straightening and Brazilian Keratin Treatments. Heck, there are so many straightening treatments out there that trying to keep them all straight (pardon the pun) is dizzying. What IS a BKT? What IS a Brazilian Blowout? Who and what hair types can get them? Which treatments are safe to do at home? One Google search just leads to another and another and now you just want an asprin and a nap.

When you approach a hair stylist to discuss these treatments, you want to be as savvy and knowledgeable as possible, so let’s try to demystify the terms and sort it all out.

Brazilian Keratin Treatments

This is the “BKT”. Well, how is that different from a Brazilian Blowout? What makes it all so confusing is that some of these terms are brand names being used to define a genre of hair care products that basically do the same thing. Here are some characteristics they (mostly) all share in common.

  • They use Keratin to fill in the hair. Coarse and curly hair tends to be porous, and Keratin fills in the “holes” and seals the cuticle, keeping moisture in hair that is typically dry and repelling humidity.
  • They don’t break down and destroy the chemical makeup of the hair. Hair retains it’s natural pattern, but the cuticle becomes smoother and is surrounded by protective protein. There is little or no demarcation between new growth and treated hair. The treatment wears off and hair returns to its natural state. Hair can be worn wavy or straight.
  • Treatment lasts about 12 weeks/ 3 months.
  • It DOES contain chemicals like formaldehyde, but in small amounts and far less damaging than those in relaxers.
  • Treatments start around $150 but can run around $300.
  • The treatments only take a couple of hours.
  • The treatment works great on all hair types – it actually works BETTER on chemically treated hair because that hair is more porous!

Common brands of this treatment are Global Keratin, Brazilian Blowout, Brazilian Keratin Treatment by Marcia Teixeira, and Keratin Complex by Coppola.

Women rave about the effectiveness of this treatment. They love that they can wear the hair straight or let it air dry into frizz-free waves. Hair has more life and body without the frizz factor, and your hair is not enslaved to the treatment – just let it wear off and you will be no worse that where you started. Sulfate free and sodium chloride free shampoos are critical to the longevity of your application. If you opt for this treatment you must adjust your shampoo routine, or you will strip the hair and literally wash your results down the drain!

The hair industry is catching on to the benefits of sulfate free cleansing. There are some great options that will leave your hair super hydrated and tangle-free. Check out a few of these possibilities!

Alterna Caviar Moisture Shampoo

A sulfate-free cleanser that attracts, retains and rebalances moisture while it protects color and improves the overall performace of tired, brittle hair. With real caviar extract! It’s a very good balance of rich moisture without weighing down the hair.

DevaCurl No-Poo

The Deva line is specially designed for curly hair types, and No-Poo delivers a gentle but effective, non-lathering cleansing.

Japanese Thermal Straightening

Also called Japanese Thermal Reconditioning, it is pioneered and branded by Yuko Systems. This treatment is permanent, it is chemical-based, and it is not recommended for ethnic hair with very tight coily and kinky patterns (ignore this warning at your own risk).

Stylists who are authorized to perform this treatment go through rigorous training exclusively from Yuko in Los Angeles, hence the reason why most certified stylists are concentrated in the West Coast Area. It is a very complex system that involves at least two chemical applications and two flat ironings, and can take anywhere from three to six hours. It uses a chemical mix that is less harsh than traditional relaxers and special high-heat irons. It ballparks in the range of $500. Fans of the process say it is well worth the cost and has delivered them from hours of wrangling with flat irons. It lasts a whopping SIX months without retouching! This in depth article gives a full explanation. The system is based on using heat oxidation to rebuild the hair, and there are a few brand names that offer similar systems: CHI Transformation System (explained here), Liscio Hair Re-Bonding, and Bio-Ionic Straighteners, to name a few.

For the Yuko treatment, it is highly recommended that the products designed for upkeep by Yuko are used to maintain the hair.

Yuko Lock In Color Shampoo/ Treatment for Color-Treated Hair

Yuko Lock-In Color Shampoo

Yuko Lock In Color Shampoo

Yuko Lock-In Color Treatment

Yuko Lock In Color Treatment

Yuko Bella Shampoo/Treatment for Chemically Treated Hair

Yuko Bella Shampoo

Yuko Bella Treatment

Yuko Kokoro G Shampoo/ Treatment for Dry, Sensitive, and Damaged Hair

Kokoro G Shampoo

Kokoro G Treatment

Yuko System Cleansing Shampoo for Normal to Oily Hair

Yuko Cleansing Shampoo

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